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With Leads, Net New is Old: Don’t Focus on Things that Don’t Work

In this presentation on transformative B2B sales pipeline strategies, LeadMD CEO Justin Gray will present evolved strategies for making your demand generation efforts produce the results you’ve been seeking. Still focusing on the net new number of names you’re adding to the sales pipeline each month? Stop that! Through illustrations from a real case study example, Gray will explain best practices around leading scoring, digital channels and business processes. He will also detail workaround solutions and transition pathways from legacy CRM thinking to dynamic models supported by marketing automation, tactics for enriching the sales pipeline through enablement, and other strategies for compiling data and increasing conversions through capture tools. Attendees will walk away with tactical tips on how to re-tool demand gen programs and attain real results.
Recorded Jan 22 2014 41 mins
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Justin Gray, CEO, LeadMD
Presentation preview: With Leads, Net New is Old: Don’t Focus on Things that Don’t Work

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  • Live at: Jan 22 2014 8:00 pm
  • Presented by: Justin Gray, CEO, LeadMD
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