Keynote Panel Session: Rock Your Content!

Presented by

Moderator: Barry Feldman Panelists: Doug Kessler, Velocity Partners; Jason Miller, LinkedIn; Robert Rose, CMI

About this talk

Content marketing strategist Barry Feldman assembles a group of content rock stars to discuss what it takes to score big hits amidst the deafening noise of new media today. The foursome will examine why most content is ignored or easily forgotten while a minute percentage breaks through and strikes a chord with its audience. Feldman and his guests will discuss how some of the legends of rock and roll stamped their indelible signatures on their brands and how marketers can do the same.

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