Mobile Banking: How Multi-Channel mBanking Can Reach Customers

Presented by

Eckhard Ortwein, Area Vice President EMEA

About this talk

With the growth of worldwide mobile financial services poised to reach $250 billion by 2012, banks and financial institutions now realise that mobile financial services are an essential business imperative that will result in more customers, increased revenues, and differentiation. Yet the challenge lies in positioning these services to serve existing customers but also attract new customers while being able to technically address the entire range of mobile platforms in the market. What business, roadmap and technical decisions should Banks consider to ensure uptake of mobile services, and ultimately the monetisation of their mobile financial services strategy? This webinar, presented by Sybase 365, will address mBanking Case Studies, Adoption strategies and ROI models answering the following key questions - Why financial institutions should consider mobile banking services as a strategic point of differentiation for all customer segments? - What the success factors (and pitfalls) in mobile banking implementations are? - How a meaningful strategy to provide mBanking across all mobile platforms looks like? - What the building blocks of a robust mobile roadmap for financial institutions are?

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Sybase 365, a subsidiary of Sybase, Inc. (NYSE: SY), is the global leader in enabling mobile information services for mobile operators, financial institutions and enterprises. We provide our customers with the widest offering in SMS, MMS, GRX, IPX interoperability, end-to-end mobile commerce solutions, innovative mCRM, mobile marketing and content delivery services. Sybase 365 processes more than 1.3 billion messages per day, reaching over 850 operators and 4 billion subscribers around the world. For more information, visit:www.sybase.com/365. Read our blogs: http://blogs.sybase.com