Mobile CRM - How to Gain, Retain and Analyze Customers

Presented by

Cameron Franks, Senior Director, Enterprise Services, Americas

About this talk

You’ve heard the rumblings for years that mobile is the next “big thing”. The time of speculative talking is over. With the mobile channel now being the most ubiquitous way to reach current and future customers, Customer Relationship Management (CRM) takes on a new meaning. What is your mobile strategy? Are you prepared? In this installment of the Sybase 365 Webinar Series, we will explore the ways to Gain, Retain and Analyze your customers via the mobile channel. What does it mean? How do you capitalize on it? And most importantly - where do you start? We will present a global view of case studies across industries and have an in-depth discussion on: o Mobile CRM - What exactly does it mean and why it is fast becoming the most important channel for retailers and brands. o Customer acquisition and offers through the mobile channel. o Mobile coupon redemption through existing POS equipment. o How to drive customer loyalty and retention. o Why mobile coupons appeal beyond traditional coupon users and have higher redemption rates. o The need for multi channel mobile strategies (SMS, MMS, Browser, Apps, Voice). o The impact location services will have on mobile CRM. o How to get started, the ABC's of mCRM.

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Sybase 365, a subsidiary of Sybase, Inc. (NYSE: SY), is the global leader in enabling mobile information services for mobile operators, financial institutions and enterprises. We provide our customers with the widest offering in SMS, MMS, GRX, IPX interoperability, end-to-end mobile commerce solutions, innovative mCRM, mobile marketing and content delivery services. Sybase 365 processes more than 1.3 billion messages per day, reaching over 850 operators and 4 billion subscribers around the world. For more information, visit:www.sybase.com/365. Read our blogs: http://blogs.sybase.com