Rohit Dadwal, MMA APAC; Domenico Pezzaniti, Head, m-Marketing Council, DMAS; Ross Elmsly, Country Mgr, Singapore, Sybase 365
The mobile revolution is about the ability to access data regardless of when, how or where you need it, but going mobile with customer relationship management is much more than convenience. It's about bottom line impact by engaging the end customer in a timely and relevant way.
Retail and brand owners are becoming aware that the use of mobile in a piecemeal fashion with no real follow up or ongoing dialogue with customers, and little tie-in to larger in-store loyalty schemes do not yield desired results. Many are increasingly shifting to a more ‘personal relationship management’ approach with their campaigns, which looks at using the mobile channel to create ongoing relationships with consumers, tying existing campaigns and mobile loyalty programs together and using analytics to measure and improve interactions with customers.
In fact, getting your Brand into the consumers’ hands has never been easier.
In this installment of the Sybase 365 Webinar Series, our panel of industry experts will present changing trends in the use of mobile in marketing, showcasing regional and global case studies; have an in-depth discussion on ways to build a value-added ‘go to market’ mobile strategy; and most importantly, how to engage your customers in a ‘personal relationship’ with your brand via the mobile channel.