From Mobile Banking to Mobile Payments – How do Banks get there?

Presented by

Cameron Franks, Director, Mobile Commerce Americas

About this talk

Mobile banking is no longer being perceived as an interesting option, but is considered an essential business imperative that lays the foundation to more robust mobile payments and mobile commerce offerings in the future. The mobile phone represents more than an extension of online banking; it offers an opportunity to reach and meet the changing demands of current and new customers. This webinar will discuss how Banks can implement successful mobile strategies through case studies.

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Sybase 365, a subsidiary of Sybase, Inc. (NYSE: SY), is the global leader in enabling mobile information services for mobile operators, financial institutions and enterprises. We provide our customers with the widest offering in SMS, MMS, GRX, IPX interoperability, end-to-end mobile commerce solutions, innovative mCRM, mobile marketing and content delivery services. Sybase 365 processes more than 1.3 billion messages per day, reaching over 850 operators and 4 billion subscribers around the world. For more information, visit:www.sybase.com/365. Read our blogs: http://blogs.sybase.com