Implementing Successful Mobile Banking Services

Presented by

Cameron Franks, Director Sybase 365 & Ronald Finlayson, Associate Partner IBM

About this talk

Banks and financial institutions now realize that mobile financial services are an essential business imperative that will result in more customers, increased revenues, and differentiation. Yet the challenge lies in successfully implementing these new services. What business and technical decisions should Banks consider to ensure uptake of mobile services, and ultimately the monetization of their mobile financial services strategy? This webinar, jointly presented by IBM Global Business Services and Sybase 365, will address: With the growth of worldwide mobile financial services poised to reach $250 billion by 2012, why financial institutions should consider mobile banking services a strategic point of differentiation As with any emerging technology, why you should learn from leading practitioners about the success factors (and pitfalls) in mobile banking implementations What are the building blocks of a robust mobile roadmap for financial institutions Examples of return on investment models for mobile banking and mobile payments Case studies on successful mBanking implementations, and the strategy that ensure adoption

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Sybase 365, a subsidiary of Sybase, Inc. (NYSE: SY), is the global leader in enabling mobile information services for mobile operators, financial institutions and enterprises. We provide our customers with the widest offering in SMS, MMS, GRX, IPX interoperability, end-to-end mobile commerce solutions, innovative mCRM, mobile marketing and content delivery services. Sybase 365 processes more than 1.3 billion messages per day, reaching over 850 operators and 4 billion subscribers around the world. For more information, visit:www.sybase.com/365. Read our blogs: http://blogs.sybase.com