Mobile Commerce Trends 2010: Opportunities to Create New Revenue

Presented by

Tarik Husain, Director, mCommerce

About this talk

With the number of mobile phone subscribers surpassing 4 billion, which more than doubles the number of internet users, and with the many Asian nations having less than 40% mobile phone penetration, it is easy to see that the opportunities for mCommerce and mobile money services will be from Asia’s emerging markets. The mobile phone represents more than an extension of online banking, and simple text messaging. It offers an opportunity to reach and meet the changing demands of current and new customers, and Financial Institutions and Mobile Operators should respond to this new medium by taking advantage of the evolution and innovations in mobile commerce technology. This webinar will address the 2010 trends in: • Mobile Banking - What are the next generation mBanking solutions? • Mobile Remittance - Has the playing field leveled out for Banks and Mobile Operators? • Mobile Payments - What are the new payment frontiers?

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Sybase 365, a subsidiary of Sybase, Inc. (NYSE: SY), is the global leader in enabling mobile information services for mobile operators, financial institutions and enterprises. We provide our customers with the widest offering in SMS, MMS, GRX, IPX interoperability, end-to-end mobile commerce solutions, innovative mCRM, mobile marketing and content delivery services. Sybase 365 processes more than 1.3 billion messages per day, reaching over 850 operators and 4 billion subscribers around the world. For more information, visit:www.sybase.com/365. Read our blogs: http://blogs.sybase.com