Leveraging the IPX Cloud for Mobile Services

Presented by

William Dudley, Group Director, Product Management, SAP Mobile Services

About this talk

Mobile services must be ubiquitous meaning they should be available anywhere and able to communicate across service providers as well as country boundaries. A concept called IPX or IP eXchange is a global interworking and interconnection cloud that enables a wide variety of services – especially for today’s increasingly IP ecosystem. While the direct beneficiaries are Mobile Network Operators, the IPX will also benefit fixed and OTT service providers as well as Enterprises and of course, ultimately the subscribers or end users. This webinar will: - Provide an overview of the IPX - Show how the IPX is used today - Explain IPX benefits to both Mobile Network Operators and other Service Providers - Explain how IPX will evolve going forward to encompass a variety of new services

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Sybase 365, a subsidiary of Sybase, Inc. (NYSE: SY), is the global leader in enabling mobile information services for mobile operators, financial institutions and enterprises. We provide our customers with the widest offering in SMS, MMS, GRX, IPX interoperability, end-to-end mobile commerce solutions, innovative mCRM, mobile marketing and content delivery services. Sybase 365 processes more than 1.3 billion messages per day, reaching over 850 operators and 4 billion subscribers around the world. For more information, visit:www.sybase.com/365. Read our blogs: http://blogs.sybase.com