From 3G to 4G; Getting There and Maximizing Profits

Presented by

Scott Miller, Director, Product Management

About this talk

Along with the addition of 4G network technology comes new and exciting data capabilities for users, as well as allowing operators the ability to maintain superior voice coverage and quality. Now, more than ever, operator portfolios will need to meet the demand of "hockey stick" trajectory smart phone sales, data thirsty applications in the market and booming subscriber growth in populous emerging economies. Learn how to adapt and prepare for the 4G deployment. This webinar will focus on the new challenges that 4G presents and the opportunities to capitalize and profit in this arena. Some of the topics that will be explored are: -New technologies subject to operator-specific implementation: How to decouple your 4G deployment from that of other operators' and still maintain critical interoperability? -Maintaining legacy data and messaging revenue streams over an extended roll-out and adoption period: How to ensure your 4G customers can still interact with your 3G customers? -Ensuring return on investment in 4G equipment and spectrum: How to map network resource usage to billable events? -Capturing new revenue opportunities: How to bring new applications and services to market quickly and cost effectively?

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Sybase 365, a subsidiary of Sybase, Inc. (NYSE: SY), is the global leader in enabling mobile information services for mobile operators, financial institutions and enterprises. We provide our customers with the widest offering in SMS, MMS, GRX, IPX interoperability, end-to-end mobile commerce solutions, innovative mCRM, mobile marketing and content delivery services. Sybase 365 processes more than 1.3 billion messages per day, reaching over 850 operators and 4 billion subscribers around the world. For more information, visit:www.sybase.com/365. Read our blogs: http://blogs.sybase.com