How to avoid being ineffective with email marketing
Presented by
Ed Weatherall, MD, Concep
About this talk
Email has become the most important B2B marketing medium, and yet all too many companies persist with basic mistakes and fundamental errors which are undermining the effectiveness of their campaigns. This webcast will highlight common mistakes and pitfalls in B2B email marketing, as well as providing best practice guidance on how to get it right, and case studies illustrating success.
This channel provides practical advice to help B2B marketers understand the rapidly evolving marketing landscape, and to make best use of new techniques and tools.…