How to avoid being ineffective with email marketing

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Presented by

Ed Weatherall, MD, Concep

About this talk

Email has become the most important B2B marketing medium, and yet all too many companies persist with basic mistakes and fundamental errors which are undermining the effectiveness of their campaigns. This webcast will highlight common mistakes and pitfalls in B2B email marketing, as well as providing best practice guidance on how to get it right, and case studies illustrating success.

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