The ability of viral marketing to create a message so compelling that it seeds itself makes it the holy grail for many B2B brands. However, achieving the correct balance of humour and serious business messaging is extremely difficult. This webcast provides practical guidance on how to make viral marketing work for your brand, and how to avoid common mistakes and pitfalls.
This channel provides practical advice to help B2B marketers understand the rapidly evolving marketing landscape, and to make best use of new techniques and tools.…