The modern marketing essentials guide to content marketing

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Presented by

Sylvia Jensen, senior director EMEA marketing, Oracle Marketing Cloud

About this talk

We know there is a lot of information out there to help marketers do their jobs better. Content marketing is one of the key tactical forces behind engaging the customer, and is therefore a particularly hot topic. This webinar is focused on content marketing, but specifically the three core areas of the discipline that marketers can benefit from learning more about – regardless of where you are on your journey. By attending the webinar you’ll learn: How to develop a balanced content marketing plan to support your most significant business objectives. How to mine sources of inspiration to help create meaningful content. How to maximise existing content to create additional assets. Content calendar best practices. Ways to get to know your content comrades within your organisation. The idea behind ‘content as data’ (and other must-have content marketing metrics).

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