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CRM implementation: Fail to prepare? Prepare to fail

When implementing a CRM system, you need to think long and hard about your business issues. What are you trying to solve? Too many companies think they can put in a piece of software and it can magically fix business issues. The reality is you need to understand more about your business and what you are trying to achieve.
Recorded May 4 2010 46 mins
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David Beard, pre-sales manager, Sage CRM
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B2B Marketing

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