CRM implementation: Fail to prepare? Prepare to fail
Presented by
David Beard, pre-sales manager, Sage CRM
About this talk
When implementing a CRM system, you need to think long and hard about your business issues. What are you trying to solve? Too many companies think they can put in a piece of software and it can magically fix business issues. The reality is you need to understand more about your business and what you are trying to achieve.
This channel provides practical advice to help B2B marketers understand the rapidly evolving marketing landscape, and to make best use of new techniques and tools.…