New model marketing: Integrating sales and marketing with tech

This webcast will focus on how technology is transforming the way that best-in-class B2B organisations conduct marketing, creating leaner and more effective models. Tony Jaros, VP of research at Sirius Decisions, will examine the steps required to leverage such effective models, technology’s role as an enabler and the role that collaboration plays in meeting overall business objectives and revenue goals. Following this, Etienne Viellard, senior director of marketing at Neolane, will discuss how the vendor’s new Leads solution can assist in this marketing transformation, better enabling marketers to structure manage and visualise their marketing pipelines by acquiring and scoring leads from multiple sources.