Defining a lead: Marketing versus sales

Presented by

James Foulkes, CEO, Kingpin

About this talk

It is paramount that both sales and marketing work together to develop a mutually acceptable standard and criteria, in order to create an effective lead generation campaign. The defining process will vary from what is expected and/or required from the campaign; be it to achieve low level engagement or to push these 'leads' further down the sales pipeline through tight screening and profiling. Ensuring that sales and marketing are on the same page is essential to avoiding rejected leads and frustrated team dynamics. Kingpin, a leading marketing agency for the technology sector and pioneer the demand generation wave, will discuss its experiences, and detail working case studies of how to successfully implement such a campaign.

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