Panic at the disco - being different in B2B

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Presented by

Billy Hamilton-Stent, Client Strategy Director, Octopus Group

About this talk

A recent Octopus Group study of UK marketing directors revealed that changes in the competitive landscape were causing them to lose sleep, with over half stating that differentiation was a major challenge. Billy Hamilton Stent, MD of Octopus Group’s research unit, Loudhouse, will discuss: 1) How to use customer insight to formulate a differentiating B2B strategy that strikes the right balance of engaging customers and appeasing internal stakeholders. 2) How to activate differentiating campaigns brilliantly to build brand advocacy quickly.

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