Email marketing is still one of the most powerful marketing tools used to drive awareness and stay in touch with our target audience. But how can we monitor how successful it has been in terms of return on investment? This webcast will explore how to measure the return we are getting from our email marketing campaigns, looking at the movement of results through the buying lifecycle, through to positive and qualified leads and how this impacts the overall marketing plan.
This channel provides practical advice to help B2B marketers understand the rapidly evolving marketing landscape, and to make best use of new techniques and tools.…