Optimising ROI from your email marketing

Presented by

Ed Weatherall, director, Mcdonald Butler

About this talk

Email marketing is still one of the most powerful marketing tools used to drive awareness and stay in touch with our target audience. But how can we monitor how successful it has been in terms of return on investment? This webcast will explore how to measure the return we are getting from our email marketing campaigns, looking at the movement of results through the buying lifecycle, through to positive and qualified leads and how this impacts the overall marketing plan.

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