Marketing Agencies: How that next campaign can (and must!) deliver more

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Presented by

Robert Gorby, Senior Director, SDL and Darryll Bayes, Associate Director of Marketing, The Church Agency

About this talk

Near enough, is no longer good enough. The survival of the external agency is now determined not by creative originality, but by creative effectiveness. In a digital age in which the client marketing team is under extreme pressure to continuously shift the dial on acquisition and conversion rates, and have the analytics in real-time, the margin between success and failure can come down to a couple of percent in campaign effectiveness. In this webinar in partnership with B2B Marketing and The Church Agency, we’ll discuss: • The reality faced by marketing agencies to deliver effective global campaigns that speak locally • How to handle the balance of effective campaigns that resonate vs. cost vs. operational efficiency • How to handle the localization process and who owns responsibility: Agency vs. Client • The key questions you should be asking about localization & campaign results that can be achieved through great localization.

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