How to target marketing campaigns that resonate with real people

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Presented by

Rob Heerdegen, Global Manager, Customer Success, Oracle Marketing Cloud

About this talk

This presentation, part of the 5 Tenets of Modern Marketing Series, gives marketers a how-to guide for transforming your database to support effective segmentation and persona-driven communication and engagement. Unreliable targeting can end a conversation from the beginning. The first step in building any sustainable structure is to ensure a proper foundation. Think of your database as this foundation. Join Rob Heerdegen, of OMC to discover how to: - Create persona-driven communications that power customer engagement - Build and implement marketing campaigns that resonate with real people - Extract laser targeted customer insights that deliver real value - Increase your conversion rate on your re-engagement campaigns through continual data cleansing tactics

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