Successful demand and lead generation for strategic alliances

Presented by

Ed Weatherall, director, Mcdonald Butler

About this talk

Strategic Alliances have been gathering momentum over the past few years, most notably amongst technology companies looking to sell a new technological concept. Companies that may have traditionally competed with each other are now collaborating, widening their reach and essentially their revenue stream. However, marketing with your alliance partners also comes with its’ own challenges; dealing with different sales teams, aligning messages, agendas and more. This webcast will address how to develop successful demand and lead generation programmes, referring to some real-life case studies and addressing some of these challenges.

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