SEO Benchmarking Survey – review of the findings

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Presented by

Andrew Dalglish, director, Circle Research; Gifford Morley-Fletcher, head of SEO, Base One

About this talk

Search marketing is one of the key disciplines in the B2B marketer’s armoury, but its technical nature, combined with regular changes in Google’s algorithm, means it can be one of the most difficult parts of the marketing mix to get right. B2B Marketing’s SEO Benchmarking Report has been created to help marketers understand this complex landscape, how they can ensure their search marketing activity is achieving its objectives and consequently that their marketing efforts are being maximised. Join Andrew Dalglish, director of Circle Research, which conducted the research, and Gifford Morley-Fletcher , head of SEO at Base One, as they analyse the results of the survey, and examining key trends and standards of search investment and performance. The formal presentation of results and analysis will be followed by an informal interactive Q&A, allowing attendees to ask questions about SEO usage to the panel, which will include Joel Harrison, editor of B2B Marketing.

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