The secret to turbo-charging your marketing automation results

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Presented by

Ashley Chandler of MarketMakers and Really B2B

About this talk

There’s one crucial factor that dramatically increases the effectiveness and ROI of marketing automation - and the chances are you’re not using it. Register now for this master-class webinar to learn the secrets of MA humanisation – what it is, how to use it and how it can double, treble or more, the effectiveness of your MA. Kirsty Dawe of MarketMakers and Really B2B will reveal: • How to ramp up the conversion rates from your lead scoring programme • How to combine social, email, content and telemarketing to see the best results • How best to support marketing automation with each channel • How to elevate a marketing qualified lead to a truly hot sales qualified lead with telemarketing

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