The secret to turbo-charging your marketing automation results

Presented by

Ashley Chandler of MarketMakers and Really B2B

About this talk

There’s one crucial factor that dramatically increases the effectiveness and ROI of marketing automation - and the chances are you’re not using it. Register now for this master-class webinar to learn the secrets of MA humanisation – what it is, how to use it and how it can double, treble or more, the effectiveness of your MA. Kirsty Dawe of MarketMakers and Really B2B will reveal: • How to ramp up the conversion rates from your lead scoring programme • How to combine social, email, content and telemarketing to see the best results • How best to support marketing automation with each channel • How to elevate a marketing qualified lead to a truly hot sales qualified lead with telemarketing

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