B2B Email Marketing: 7 tactics to overcome your key challenges

Presented by

Denise Cox, lead consultant, Newsweaver

About this talk

What are the main challenges B2B marketers will be facing in their email marketing efforts for 2011? More importantly - what are the solutions? Based on MarketingSherpa research and Newsweaver's own customer feedback, lead consultant Denise Cox, will take attendees through these challenges - offering strategies, tactics and take always that can be used immediately. The webinar will provide tactics and pratical takeways and case studies in these areas: * Defining goals, setting out tactics * Building your mailing list * Content that works * Making email shareable * Getting into the inbox * Getting opened and clicked * Measuring your ROI.

Related topics:

More from this channel

Upcoming talks (1)
On-demand talks (237)
Subscribers (27033)
This channel provides practical advice to help B2B marketers understand the rapidly evolving marketing landscape, and to make best use of new techniques and tools.