B2B Email Marketing: 7 tactics to overcome your key challenges
Denise Cox, lead consultant, Newsweaver
About this talk
What are the main challenges B2B marketers will be facing in their email marketing efforts for 2011? More importantly - what are the solutions? Based on MarketingSherpa research and Newsweaver's own customer feedback, lead consultant Denise Cox, will take attendees through these challenges - offering strategies, tactics and take always that can be used immediately.
The webinar will provide tactics and pratical takeways and case studies in these areas:
* Defining goals, setting out tactics
* Building your mailing list
* Content that works
* Making email shareable
* Getting into the inbox
* Getting opened and clicked
* Measuring your ROI.