B2B Email Marketing: 7 tactics to overcome your key challenges

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Presented by

Denise Cox, lead consultant, Newsweaver

About this talk

What are the main challenges B2B marketers will be facing in their email marketing efforts for 2011? More importantly - what are the solutions? Based on MarketingSherpa research and Newsweaver's own customer feedback, lead consultant Denise Cox, will take attendees through these challenges - offering strategies, tactics and take always that can be used immediately. The webinar will provide tactics and pratical takeways and case studies in these areas: * Defining goals, setting out tactics * Building your mailing list * Content that works * Making email shareable * Getting into the inbox * Getting opened and clicked * Measuring your ROI.

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This channel provides practical advice to help B2B marketers understand the rapidly evolving marketing landscape, and to make best use of new techniques and tools.