How to solve the 3 biggest pains for B2B marketers

Presented by

Paul Gibson, EMEA Demandbase and Leanne Moir, Sr. Field Marketing Manager EMEA Demandbase

About this talk

Many B2B marketers face 3 key challenges that are potentially holding back their ability to generate those opportunities the business desires, namely: 1. No insight on anonymous website visitors 2. No idea if content is being seen by the right people 3. Lots of budget being wasted on display ads If any of these pains resonate with you, this session is a must as we explore the effect these issues have on your business. We will cover how to solve these pains and build a marketing strategy based on this data. During this interactive webinar, you will learn how to: • Identify your anonymous website traffic • Ensure content is seen by target accounts on your website • Take control of the buyer journey from the beginning • Deliver targeted personalised display ads

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