The secrets of excellent B2B CX

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Presented by

Joel Harrison, Editor-in-chief, B2B Marketing

About this talk

CX is widely recognised as the key battleground for B2B companies in the increasingly digitally-enabled buyer environment. But what does great CX look like for B2B brands? And, more to the point, what role can B2B marketers play in getting it right? Leveraging primary research conducted with B2B buyers, this webinar will examine the cornerstones of how to get CX right in a B2B environment, and look at the provide practical tips and actionable strategies for marketers looking to raise their CX game. It will be presented by B2B Marketing’s Editor-in-chief Joel Harrison, who will be joined by David Hicks of specialist CX consultancy, and marketing trainer and consultant Shane Redding. In this session, you’ll learn: • Marketing’s role in delivering excellent CX • The role of influencers in CX • How to measure and report CX, and to whom. • How to create a company-wide approach to CX

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