Bridging the gap between sales and marketing

Presented by

Henry Braithwaite, operations director, Market Makers

About this talk

It's never been more important for sales and marketing to work together seamlessly to ensure leads are generated, nurtured and handed over with optimum effectiveness. However, in many companies the relationship between these two functions remains highly inefficient and problematic. This webcast will explore how to bridge the gap between marketing and sales, with practical tips which will allow both teams to meet their objectives and deliver success to the organisation. Content will include: * Client case studies highlighting common reasons for divisions between sales and marketing, and discussing the 'grey areas' of responsibility between the departments. * An examination of typical pains and issues in the relationship eg. disappointing conversions; sales people not out selling because they are too busy prospecting; leads received from marketing not matching the quality criteria specified by sales. * A focus on solutions and how the telemarketing can bridge this gap but discussing this generically in terms of in-house team, outsource etc. * Examination of factors that marketers should consider when using telemarketing, including key issues like set up, data, call recording. * Top 10 lessons.

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