Intro to Agile Marketing: Work faster and smarter by changing how you work

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Presented by

Andrea Fryrear , Founder and Chief Content Officer, Fox Content and David Lesué, Creative Director, Workfront

About this talk

Are you struggling to keep pace with rapidly changing customer needs and market demands? Are you slowed down by organisational silos, hierarchies, and processes? It may be time to get Agile. More than 90% of marketers who have adopted Agile marketing say it has improved their speed to market for ideas, products, and campaigns. Whether your marketing organisation is just curious, starting the transition or all in on Agile, the time to learn about Agile marketing is now! Join Agile marketing expert Andrea Fryrear, and Workfront Creative Director David Lesué, as they explore what it means to be an Agile marketer and provide practical tips on how your organisation can make the transition. Attend this webinar and learn how to: •Secure leadership buy-in to move to an Agile marketing methodology. •Respond to market changes more quickly. •Improve collaboration between departments and locations. •Avoid daily distractions and stay focused on the right priorities.

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