Marketing in the era of the Breathless Business

Presented by

Billy-Hamilton-Stent, Client Strategy Director, Octopus Group & Founder, Loudhouse

About this talk

Are marketers running at a hundred miles an hour and, as a result, too focused on box-ticking and just ‘getting things done’, rather than being mindful of having a real impact on the business? Is this the dawn of the Breathless Marketer? Recent research from Octopus Group found that B2B marketing directors were losing sleep over their jobs. Competitive changes and choice were driving delays in decision-making and putting them under increased pressure to meet marketing challenges with innovation and creativity. All of this and a whole marketing plan to deliver – on time and on budget. In this webinar, we’ll cover: •The typical traits of a ‘breathless business’ •How to spot the signs of being a breathless marketer •Creating an action plan for change based on your situation & organisation •The Smart, Strong and Slick levers – how they work and when to pull them!

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