Stop look and listen: The value of social media monitoring

Presented by

Stuart Morgan, digital marketing director, Marketing Options International

About this talk

With the explosive growth in social media, B2B marketers can be 100 per cent certain that somebody, somewhere is talking to your customers and prospects about your brand and what you sell. This webcast will show you how social media monitoring can give you actionable insights to drive closed loop marketing on the social web. You will learn how to: · Find conversations that matter to your business, across the blogosphere and social networks. · Use the insight to target communications more effectively. · Target your audience and key influencers within social networks. · See the impact your efforts have at different stages of the buying cycle · Prove to C-Level colleagues the impact that social media has in the marketplace.

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