Born digital: The value of virtual events today and tomorrow

Presented by

Ben Ford, event manager, Marketing Options International

About this talk

Following the recent economic downturn and the need to do more for less, an increasing number of event organisers and corporate brand marketers are leveraging digital media to enhance the value of their events. Coupled with a workforce that has been ‘born digital’ who place equal value on both virtual and physical interaction, now is the time to embrace virtual events. During this webcast we will explore the multiple reasons why online events should form part of your marketing strategy, along with five key factors to staging or hosting a virtual event.

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