The social media myth

The motivation for delivering sustainable events should be primarily be about minimising your environmental impact.

With growing concern over the damage we as individuals and organisations have on the environment, it is becoming critical to limit the harm our events have on the planet.

However, the term 'sustainability' also refers to sustainable growth. Growing your events is just as crucial to success as the environment is and going 'greener' can help you do just that without heavily impacting costs. It can be a challenge, but definitely one worth taking on.

Join this webinar to learn how you can:

1. Build a scalable events process
2. Use the best technologies to find efficiencies
3. Reduce your environmental impact whilst minimising costs
4. Develop a process to maximise repeat-ability


Presenters:

Devika Singh - Senior account manager at Cvent

Devika has over 5 years experience in the events industry, ranging from organising events for the University of Brighton to supporting Cvent customer events. She is passionate about helping event organisers grow their events in a sustainable way, both financially and environmentally.


Your personal data:

The data we collect here will be used to manage your webinar booking, and provide you with useful and relevant sources of B2B Marketing content. Your data will also be shared with B2B Marketing and Cvent who are sponsoring this webinar. For more information on how we manage your personal data please see our privacy policy.

https://www.b2bmarketing.net/en-gb/b2b-marketing-privacy-policy

The modern B2B buyer has great expectations and an unprecedented amount of options.

They perform a majority of their research independently and if they do engage, they need value & insight delivered as quickly and seamlessly as possible.

Anything less wastes their time, and time kills deals.

How do sales and marketing teams come together to successfully address these challenges?

Join this webinar, hosted by Seismic Software, to hear a panel of experts share their real-world experiences, including:

1. Which industry trends are creating the modern B2B buyer.
2. What the challenges are adapting to this change.
3. How to equip your sales team for continued success.
4. How to effectively measure the ROI from alignment.

Speakers

Laura Kightlinger is the director of customer success for EMEA at Seismic Software, where she is responsible for starting and scaling the customer success management team for the region, owning customer adoption and retention. Prior to Seismic, Laura spent 3 years at Qubit, where she started the Customer Success team, growing it from inception to 15 team members globally while implementing all of the systems and processes required for account management and renewal.

Bill Jooste - CTO at The Asset Management Company: Bill leads the AME's technology and change teams. He has spent over 20 years delivering innovative change and technology programmes at firms like Investec and Credit Suisse.


Your personal data:

The data we collect here will be used to manage your webinar booking, and provide you with useful and relevant sources of B2B Marketing content. Your data will also be shared with B2B Marketing and Seismic Software who we are running this webinar in association with. For more information on how we manage your personal data please see our privacy policy.

https://www.b2bmarketing.net/en-gb/b2b-marketing-privacy-policy

Data is a vital asset for all companies – yet we are sitting on a huge mountain of it that we don’t use effectively.

89% of B2B sales and marketing professionals believe data quality drives the right campaigns but only half are confident in the quality of their data.

While many marketers know the pain of dirty data, they find it difficult to relay that to their stakeholders.

So how can this webinar help you understand the impact data quality can have on your business?

In this webinar, you'll learn:

1. What does best practice in data management really look like? And how to make a case for it?
2. Whats the true cost of poor data?
3. Understanding marketing's role at the centre of data-savy organisations
4. How promoting excellence in data quality can benefit your standing career as a marketer
5. Why data quality matters to stakeholders across the business - and how to get them onside
6. How do you create and maintain a culture of data quality in all teams and departments?


Speakers

Adam Leslie (presenter) is an expert in data commercialization, taking concepts through internal signoff, development, and sales to become a major revenue line.

Joel Harrison, editor-in-chief and founder at B2B Marketing. Joel is an evangelist for B2B and a regular speaker at conferences and at inhouse marketing team meetings.

Payal Jain, marketing director at JCURV and Women in Data. In 2016 Payal was recognised as the most influential data professional in the DataIQ Top 100 Leaders, and recently shortlisted as Women of the Year in the 2019 Credit Awards.


Your personal data:

The data we collect here will be used to manage your webinar booking, and provide you with useful and relevant sources of B2B Marketing content. Your data will also be shared with B2B Marketing and D&B who we are running this webinar in association with. For more information on how we manage your personal data please see our privacy policy.

https://www.b2bmarketing.net/en-gb/b2b-marketing-privacy-policy