Content marketing: Thought leadership in a web 2.0 world
Stan Woods, MD of Velocity Partners
About this talk
Content marketing is the most important thing you can do as a B2B marketer.
You can suck at web analytics and social media. You can still think a Tweet is a bird call. But if you get Content marketing right you'll have even the most cynical sales guys bowing down to you in tribute.
Content Marketing breaks the traditional marketing model (which boils down to shouting at your prospects across a crowded room) and erodes the barriers that buyers put up to defend themselves from your sales force. It's all about earning the right to sell.
Cancel that meeting. Close down Facebook and Tweetdeck. Join us for a fast, furious 20 minutes on the B2B discipline that matters most.