Creating a successful content strategy for B2B email marketing

Presented by

Denise Cox, lead consultant, Newsweaver

About this talk

Content should be at the core of your strategy in email marketing. That seems obvious BUT it is often presents the biggest challenges for B2B marketers. Where do they get great content? How do they present it? How is content used to connect with both customers and leads? This webcast will answer these questions and show you how to make your content work hard and reach far beyond the inbox. Takeaways: Content strategies for these areas of your email marketing: * Taking inventory of your content resources * Using email newsletters and flyers to highlight content * Personalising and segmenting to get more opens and clicks * Use content to increase frequency of touch with your subscribers * Differences in content for retention vs acquisition * Taking content beyond the inbox - sharing and SEO * Analysing the impact by tracking, measuring and improving

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