The B2B power shift: How do you respond to customer-led demand?

The only reason you create marketing materials is to influence your buyers’ decisions in some way. But influence is really a function of memory. After all, your buyers will make decisions based on what they remember. And you can’t hope to influence those decisions if your messages and content aren’t memorable.

So how do you create memorable marketing?

Join cognitive neuroscientist and Chief Science Officer, Dr Carmen Simon, to hear the results of Corporate Visions’ latest research and learn practical techniques to activate your buyer’s memory and make your marketing more influential.

In this webinar, you'll learn:

1. How memory influences people’s actions and decisions
2. How to make your messages more memorable and persuasive
3. The importance of using repetition the right way
4. How much and what kind of visuals can impact memory
5. How to harness complexity, rather than simplify it

Your personal data:

The data we collect here will be used to manage your webinar booking, and provide you with useful and relevant sources of B2B Marketing content. Your data will also be shared with B2B Marketing and Corporate Visions who is sponsoring this webinar. For more information on how we manage your personal data please see our privacy policy.

https://www.b2bmarketing.net/en-gb/b2b-marketing-privacy-policy

An effective lead follow-up strategy is vital to successful pipeline generation but many businesses struggle to adhere consistently to a cohesive process, often leaving revenue on the table. Well-aligned sales and marketing teams can work together to form streamlined processes to convert leads into pipeline—and ultimately new business.

To understand trends in lead follow-up strategy and efficacy, Conversica investigated 1000+ companies and evaluated their engagement process as defined by the 4Ps of Sales Effectiveness: Promptness, Persistence, Personalization, and Performance.

Join this webinar to hear the findings of this research and leave with key takeaways including:

● Understanding where your company’s performance stands relative to others in your industry
● Which factors are strong indicators of success or failure
● Specific measures you can take to align your Sales team with best practices for optimum success


Your personal data:

The data we collect here will be used to manage your webinar booking, and provide you with useful and relevant sources of B2B Marketing content. Your data will also be shared with B2B Marketing and Conversica who are sponsoring this webinar. For more information on how we manage your personal data please see our privacy policy.

https://www.b2bmarketing.net/en-gb/b2b-marketing-privacy-policy

For B2B technology brands, getting the most out of your partner programs can be the difference between success and failure, especially in these times of global economic uncertainty.

To succeed, channel leaders need to harness new data, technology, tactics and techniques to ensure their channel is delivering genuine measurable business impact.

In this 45 minute webinar, we will hear how Judit Nagypal, Partner Recruit Lead at Microsoft and James Taylor, Commercial Director, Kingpin Communications have worked together to build and execute a successful scalable, multi-region through-partner program for Microsoft Western Europe.

In this webinar, you'll learn:

• How to choose the right partners
• How to build a scalable through-partner lead-generating engine.
• How to understand your partners better – their challenges and priorities, their go-to-market strategy and their specialization.
• How to measure the success of your program, scale and optimize.
• What you need to avoid.

Your personal data:

The data we collect here will be used to manage your webinar booking, and provide you with useful and relevant sources of B2B Marketing content. Your data will also be shared with B2B Marketing and Kingpin Communications who is sponsoring this webinar. For more information on how we manage your personal data please see our privacy policy.

https://www.b2bmarketing.net/en-gb/b2b-marketing-privacy-policy

In-person B2B events are slated to return in 2021. And it’s forcing marketers to talk about the elephant in the room. Because events remain one of the most siloed and expensive of all marketing channels. But that’s about to change.

Since marketing budgets are under the microscope now more than ever, it’ll be up to event marketers to rethink their game plan and take a new approach that overcomes past challenges and limitations.

Sign up to hear the results of Integrate’s latest research on how top marketers across the US and UK are thinking about 2021 event strategy.

Join Chris Wickson, VP & GM of Events at Integrate, to hear:

• What the new, expanded scope of the event marketer includes.
• How to plan for hybrid virtual and in-person events
• How to better align events with demand gen and revenue goals.
• Why creating connected customer journeys is critical to success.


Your personal data:

The data we collect here will be used to manage your webinar booking, and provide you with useful and relevant sources of B2B Marketing content. Your data will also be shared with B2B Marketing and Integrate who is sponsoring this webinar. For more information on how we manage your personal data please see our privacy policy.

https://www.b2bmarketing.net/en-gb/b2b-marketing-privacy-policy

As the world continues to change we are seeing more importance placed on the Digital Marketplace and the ability of sales and marketing teams to adjust their growth strategies has never been more important. This is the time for Marketing and Sales Operations to be agile, particularly around Account-Based Selling.

The volume of data available to support sales and marketing is growing exponentially. This poses a challenge for marketers who are tasked with finding and storing that data, and making increased commercial use of it.

A Customer Data Platform brings all of the data together and enables organisations to more easily make strong commercial use of their data.

This webinar will explain how CDP drives growth, leveraging real-world case studies and practical hands-on experience of using this technology in a live environment.

In this webinar, you will learn:

• What is a CDP and why now it is more important than ever to have one
• Learn how every element of the Marketing mix can benefit from a CDP and drive growth
• Hear from a customer on their early experience and ROI so far

Your personal data:

The data we collect here will be used to manage your webinar booking, and provide you with useful and relevant sources of B2B Marketing content. Your data will also be shared with B2B Marketing and Dun & Bradstreet who are sponsoring this webinar and may contact you with relevant information. For more information on how we manage your personal data please see our privacy policy.

https://www.b2bmarketing.net/en-gb/b2b-marketing-privacy-policy

Presenters:
• Rashmi Vittal, CMO, Conversica.
• Ashvin Vaidyanathan, Chief Customer Officer, Gainsight
• Kristen Kaighn, Sr. Director of Customer Marketing, Gainsight

Most companies place great emphasis on aligning Marketing and Sales to ensure the pre-sales process is flawlessly executed internally and is pleasant for the customer. And of course, Sales and Customer Success absolutely have to work together to ensure the process for onboarding a fresh customer is the best it can be.

But while Customer Success and Marketing are well-accustomed to working with Sales, too often these two teams are two ships passing in the night when it comes to working with each other.

The good news is that aligning these customer lifecycle ‘bookends’ doesn’t have to be a Herculean feat, and some big benefits in the way of retention and expansion can be realized by doing so.

Join Rashmi Vittal, CMO at Conversica, and Ashvin Vaidyanathan, Chief Customer Officer at Gainsight, to learn practical tips for aligning Customer Success and Marketing to create a customer experience powerhouse, boost customer retention, and create brand fans for life.

In this webinar, we'll discuss

• The role Marketing can play in the customer onboarding process, even if there isn’t a dedicated Customer Marketing resource
• Which customer outcomes both teams should rally around as key indicators of success, and how to measure them
• How Marketing can help Customer Success leverage AI and automation to retain and expand customers


Your personal data:

The data we collect here will be used to manage your webinar booking, and provide you with useful and relevant sources of B2B Marketing content. Your data will also be shared with B2B Marketing and Conversica who are sponsoring this webinar. For more information on how we manage your personal data please see our privacy policy.

https://www.b2bmarketing.net/en-gb/b2b-marketing-privacy-policy

The transformation agenda has accelerated for B2B brands in the wake of Covid19, with buyers expecting more compelling, relevant and timely engagement with vendors than ever before. In other words, great customer experience (CX).

But what does this look like in reality? And how do you live up to it, and match buyers’ ever-escalating expectations? In short, how do you deliver B2B CX fit for 2021?

The answer lies in new customer data analysis techniques and the ability to create highly personalised insights which in turn deliver a highly personalised customer journey. We’ll explore these challenges, and the related solutions, in this live webinar – by attending, you’ll learn:

• How to ensure that customers are driving your transformation journey
• How CX expectations are shifting, and how to prepare for what’s next
• What a connected B2B customer journey looks like, and how to achieve it
• What ‘Personality AI’ is, and how it can enhance your CX


Your personal data:

The data we collect here will be used to manage your webinar booking, and provide you with useful and relevant sources of B2B Marketing content. Your data will also be shared with B2B Marketing and Iris Worldwide who is sponsoring this webinar. For more information on how we manage your personal data please see our privacy policy.

https://www.b2bmarketing.net/en-gb/b2b-marketing-privacy-policy

Now more than ever, it’s critical that marketing and sales teams are aligned and performing at peak levels to optimize pipeline contribution and sales win rates.

What good is it if your marketing and sales development teams are driving pipeline but your sales team doesn’t have chops to close them? Or vice versa, your sales team are highly trained ninjas but they’re not getting enough opportunities to close? Or worse, you’re not successfully able to do both?

Join Corporate Visions and Conversica as we discuss methods to help sales and marketing work together to find and close sales-ready leads faster.

In this webinar, you'll learn:

• Tee-em up: Find-Sales Ready Leads Faster in the buyer’s journey
• Suggestions for training your sales team to win at every stage of the buyer’s journey.
• Tips for aligning sales and marketing around finding and closing hot leads
• How the power of conversation can help you generate more pipeline despite the changing economic landscape.


Your personal data:

The data we collect here will be used to manage your webinar booking, and provide you with useful and relevant sources of B2B Marketing content. Your data will also be shared with B2B Marketing and Conversica who are sponsoring this webinar. For more information on how we manage your personal data please see our privacy policy.

https://www.b2bmarketing.net/en-gb/b2b-marketing-privacy-policy

Sales enablement is set to be a critical discipline for marketers focused on helping their firms rebound from the coronavirus lockdown. But despite being a core marketing function, there’s much inconsistency in approach and best practice isn’t widely understood. More significantly, the use of tech to enhance, ease or accelerate sales enablement remains patchy at best, and sometimes entirely absent.

In this webinar, using exclusive research from B2B marketing, plus expert insight and commentary from seasoned topic experts, we’ll be exploring what makes great sales enablement, and what steps marketers need to take to help their sales colleagues be most effective.

In this webinar we’ll examine:

• What sales enablement best practice looks like today, and how widespread it is.
• The tips, tricks and tactics that work… and the ones that don’t.
• Sales collaboration strategies that work.
• What the tech-enabled future of sales enablement may look like, and how to get there.


Your personal data:
The data we collect here will be used to manage your webinar booking, and provide you with useful and relevant sources of B2B Marketing content. Your data will also be shared with B2B Marketing and Highspot who are sponsoring this webinar. For more information on how we manage your personal data please see our privacy policy.

https://www.b2bmarketing.net/en-gb/b2b-marketing-privacy-policy

Remote working and virtual teams have gone from being an ideal or aspiration to a reality almost overnight for many B2B marketers – and that means a lag in terms of understanding best practice, let alone deploying it!

Consequently, many B2B marketing teams are failing to achieve their potential, and unlock the enormous potential of technology to enable better working practices and improve performance.

In this webinar, we’ll examine the challenges faced by marketers working in remote or virtual teams, and the role that technology can play in addressing these – and creating a happier and more effective team to boot.

In this webinar we’ll explore:

• How to build a roadmap which team members readily accept
• How to create the right structure and processes for your team
• How to bridge the gap between real-world and online team management
• How to manage resistance and ensure consistent behaviours



Your personal data:

The data we collect here will be used to manage your webinar booking, and provide you with useful and relevant sources of B2B Marketing content. Your data will also be shared with B2B Marketing and Asana who are sponsoring this webinar. For more information on how we manage your personal data please see our privacy policy.

https://www.b2bmarketing.net/en-gb/b2b-marketing-privacy-policy

Can you put ABM in a box? Are there numbered parts and a step-by-step instruction manual you can use to build an ABM campaign that will engage your target accounts every time?

Hear first-hand from Louise Mulgrew, Senior Marketing Manager - New Business Acquisition, IRIS Software Group, Eliot Dempsey, Key Accounts, IRIS Software Group and Kathryn Williams, Customer Success Manager at Punch! who built and executed an ABM campaign in a box.

Find out how they used disruptive creative, fuelled by data to generate a buzz that helped IRIS secure the important account(ant)s.

Join this webinar to find out:

• How to leverage ABM to engage your accounts with personalised marketing
• How combining disruptive creative and insights helped IRIS engage accounts
• What sales and marketing alignment can truly do

Presented by:
• Kathryn Williams - Customer Success Manager at Punch!
• Louise Mulgrew - Senior Marketing Manager/New Business Acquisition at IRIS Software Group
• Eliot Dempsey - Key Accounts at IRIS Software Group


Your personal data:

The data we collect here will be used to manage your webinar booking, and provide you with useful and relevant sources of B2B Marketing content. Your data will also be shared with B2B Marketing and Punch! who are sponsoring this webinar. For more information on how we manage your personal data please see our privacy policy.

https://www.b2bmarketing.net/en-gb/b2b-marketing-privacy-policy

We’re at an inflexion point in B2B marketing and in MarTech. The first-generation approach to “Modern Marketing” ­– powered by a collection of tools affectionately called your “MarTech Stack” – is running out of steam, piling up debt every day.

As customer expectations increase and executives demand more accelerates, B2B teams are re-thinking their approach, shifting from the traditional Marketing Automation-centric effort to Marketing Orchestration.

This evolved strategy offers CMOs, MOPs and digital demand leaders a unique ability to orchestrate data, systems, programs and experiences while adding new levels of intelligence, activation and alignment with your customers and target accounts.

In this 30-minute session, you’ll gain a fresh perspective on how you and your revenue generation team can deliver new levels of business outcomes, including how to:

• Advance (or skip) 1st-generation marketing automation to apply a market-leading orchestration strategy
• Take the complexity and tension out of your buyer-seller relationship, process and effort
• Move from MarTech Stack logo collecting to customer and revenue obsession
• Integrate your marketing efforts by unifying existing systems, data, people and processes
• Increase data quality to fuel your programs, performance, and sales and marketing productivity
• Deliver better business outcomes through streamlined pipeline and revenue generation

Your personal data:

The data we collect here will be used to provide you with useful and relevant sources of B2B Marketing content. Your data will also be shared with Integrate who sponsored this session. For more information on how we manage your personal data please see our privacy policy.

https://www.b2bmarketing.net/en-gb/b2b-marketing-privacy-policy

Not so long ago, video seemed like a shiny new thing in B2B. Now it’s in everybody’s toolkit. Over the next 5 years, we will see the same shift with immersive and interactive content. So, there’s an opportunity.

While everyone else is struggling to see the true value of interactive landing pages, 360˚ experiences, augmented reality and virtual reality, there’s a window for businesses to leapfrog their competition.

In this session you will discover:

Compelling user-cases for interactive landing pages, 360˚ experiences, AR and VR
The data opportunities presented by these new mediums and how to plug them into your martech stack
Case studies including a 300,000% ROI from a VR experience

Your personal data:

The data we collect here will be used to provide you with useful and relevant sources of B2B Marketing content. Your data will also be shared with VisMedia who sponsored this session. For more information on how we manage your personal data please see our privacy policy.

https://www.b2bmarketing.net/en-gb/b2b-marketing-privacy-policy

Many organisations have over implemented marketing technology to the point of internal chaos and confusion. Few have taken the time to prioritise which platforms are necessary for their business and even less have built a strong and integrated marketing technology spine first.

So how can the CMO continue to expand marketing’s influence throughout the organisation? This session explores the current state of martech in 2020 and the 3 imperatives that CMOs must consider when they’re implementing technology this year, including:

How to prioritise marketing technology and form an effective martech spine before building out the stack.
The importance of simplification when our ability to consume marketing technology exceeds our ability to apply it.
Why Marketing should focus on connecting to the business, not just connecting martech.
How to use marketing technology to provide insight and value to wider stakeholders.
Where CMOs might be expanding marketing’s influence in 2020.

Your personal data:

The data we collect here will be used to provide you with useful and relevant sources of B2B Marketing content. Your data will also be shared with Clevertouch Marketing who sponsored this session. For more information on how we manage your personal data please see our privacy policy.

https://www.b2bmarketing.net/en-gb/b2b-marketing-privacy-policy

The situation has changed over-night and marketers need to adjust and adapt how they manage teams, speak to customers and set the tone for their brand.

We as marketers are still on the hook for generating awareness and closing key deals so it’s important we understand what the next steps and right actions are to engage your audience. We will share our experiences and thoughts to help marketers get creative and think differently.

Key Takeaways
The next actions on rehashing your overall marketing plan
The tools and technologies on bringing your physical events into the digital world
Sharing what our marketing team did through the re-planning

Your personal data:

The data we collect here will be used to provide you with useful and relevant sources of B2B Marketing content. Your data will also be shared with Adobe who sponsored this session. For more information on how we manage your personal data please see our privacy policy.

https://www.b2bmarketing.net/en-gb/b2b-marketing-privacy-policy

As B2B marketers we all understand the power of personalisation and with 88% of us saying our clients expect a personalised experience how big is the gap between expectation and reality?

Personalisation is eutopia but maximising the relevance of our campaigns today can build a powerful bridge between generic and true one to one, after all, what can we truly “personalise” in B2B at scale before we know our customer well?

In this session, we’ll go back to basics on the power of making every touchpoint as relevant as possible from the first communication, driving the right prospects into the funnel more effectively by showing them you understand who they are.

In this session we’ll cover:

• Data and building insight
• Segmentation
• Using personas and creating relevance across channels as part of an integrated campaign
• Tools and technology you can use to supercharge your journey to personalisation

Your personal data:

The data we collect here will be used to provide you with useful and relevant sources of B2B Marketing content. Your data will also be shared with Webeo who sponsored this session. For more information on how we manage your personal data please see our privacy policy.

https://www.b2bmarketing.net/en-gb/b2b-marketing-privacy-policy

...and 2 tactics that are guaranteed to fail.

Fads fade and growth hacks are just that...hacks.

In this session, Garrett Mehrguth will walk the audience through six tactics that have been battle-tested across 60+ accounts over the last 12 months and have statistically proven to consistently increase clients’ qualified lead volume.

Plus, he will discuss two widely-practiced tactics that are guaranteed to fail and why you'll want to avoid them.

This is one session you will not want to miss!

After this session, you'll be able to:

1. Execute on 6 methods that have been statistically proven to work.
2. Avoid two widely-implemented practices that, simply, do not work.
3. Analyse your current marketing efforts with a list of questions that spark your journey towards repeatable and scalable growth.


Your personal data:

The data we collect here will be used to manage your webinar booking, and provide you with useful and relevant sources of B2B Marketing content. Your data will also be shared with B2B Marketing and Directive who are sponsoring this webinar. For more information on how we manage your personal data please see our privacy policy.

https://www.b2bmarketing.net/en-gb/b2b-marketing-privacy-policy

Channel Marketing is complex. And these complexities make channel growth extremely difficult. Many vendors aren’t sure where to start when looking at scaling their channel marketing.

We have therefore used our 30 years of Channel experience to build an industry Channel Growth index and a framework with which to activate it. This provides an index against which Channel Vendors can assess themselves to gauge the maturity of their Channel marketing and identify areas in which they need to invest and build a business plan to enable growth.

Join Sherpa CEO, Tom Perry as he discusses the framework, what it means for Channel Marketing and how the scores and results can be interpreted to enable vendors to scale their efforts and enhance the maturity of their Channel.

In this webinar, you will learn:

1. Where to start with channel marketing and what next.
2. What the key ways are to enable channel growth.
3. What vendors can achieve by future proofing their channel strategies.
4. How the pillars of measurement are mapped against the maturity scale.
5. How companies can align their growth index results with the overall strategic goals of the business.

Presenter:

Tom Perry - CEO and founder of Sherpa Marketing

Tom is a B2B marketing professional, specialising in channel marketing, who has spent the past 25 years working with some of the world’s largest and fastest growing technology companies. He is a pioneer of Channel ABM, bringing together Marketing Strategy, Demand Generation, Content, Paid Traffic, PPC & SEO, Social and Programmatic marketing.

Your personal data:

The data we collect here will be used to manage your webinar booking, and provide you with useful and relevant sources of B2B Marketing content. Your data will also be shared with B2B Marketing and Sherpa Marketing who are sponsoring this webinar. For more information on how we manage your personal data please see our privacy policy.

https://www.b2bmarketing.net/en-gb/b2b-marketing-privacy-policy