The B2B power shift: How do you respond to customer-led demand?
Presented by
Vanessa Clark, Rob Keates of Ernst & Young
About this talk
Exploring the service environment of the future and the key learnings from market-leading organisations of today, Ernst & Young experts Vanessa Clark and Rob Keates will outline their predictions for the future of the service market and how you can anticipate and respond to the changing customer landscape. The webcast will cover the trends we see today and what this could mean for customer-centric organisations in the future.
This webcast will provide you with:
· A summary of the current customer market trends in the service environment.
· A prediction for the future based on current trends.
· An understanding of how organisations can respond to these trends.
This channel provides practical advice to help B2B marketers understand the rapidly evolving marketing landscape, and to make best use of new techniques and tools.…