A step-by-step guide to ideal email campaigns

Presented by

Abi Clowes, head of marketing, Pure 360

About this talk

Even the most experienced marketer can benefit from a reminder of best practice at every stage within the email marketing campaign process. In this webcast Abi Clowes of Pure 360 will take you through the five key steps of creating the ideal email campaign, from strategy to review. Each step will give you advice and best practice on topics such as content, design layout, growing lists and testing. You'll see examples of what works and what doesn't and can then discuss your email marketing challenges, marketer to marketer with her in the Q&A. An all-round marketer having working both agency and client-side, Abi Clowes will look at things from your point of view and will give you direct and honest advice.

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