Hot lines: How to make telemarketing drive better results and ROI

Presented by

Henry Braithwaite, operations director, Market Makers

About this talk

This webcast providers a 'how to' guide on getting more out of your telemarketing campaigns. Whether you currently run telemarketing in-house or outsource to an agency, registering for this webcast will give you top tips on how to audit your current activity with practical advice on getting the most of our your investment. Key learnings from this session: · Is your telemarketing campaign set up to win, or set up to fail? Henry explains how to set up the key foundations such as data and CRM right from the start to give your campaign a solid base for success. · Under performing campaigns. Often the first obstacle is identifying what part of the campaign is failing. Learn how to diagnose failure points, and how to address these. · Taking telemarketing campaigns to the next level. 5 ideas to apply to your existing campaigns to increase your results and ROI further · Best practice for aligning your telemarketing operation alongside your other business functions such as marketing and sales. Market Makers is an award winning telemarketing agency specialising in business-to-business.

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