How to combine search and social for explosive B2B lead gen

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Presented by

Chris Sanger, digital marketing manager, Marketing Options

About this talk

What happens when you combine Steve Jobs and Steve Wozniak? An explosive partnership occurs! The same holds true when you merge social media marketing with SEO activity. If properly integrated, it can make a formidable difference to your search rankings, lead conversion rates and overall marketing ROI. Join Chris Sanger, digital marketing manager at Marketing Options International for an information-packed webinar that provides fresh insight and step-by-step practical tips on: · How and why SEO, blogging and social media can work together for exponential results. · How to focus and structure your social media efforts to create an inbound marketing channel. · How to track and measure ROI and what to expect. In addition, Chris will provide an overview of key trends in social media and search engine optimization integration and show how this can be applied to today’s evolving B2B marketing landscape.

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This channel provides practical advice to help B2B marketers understand the rapidly evolving marketing landscape, and to make best use of new techniques and tools.