How to build a social media strategy – based on social media benchmark data

Presented by

Andrew Dalglish, director of Circle Research; and Paul Miller, head of digital at Cision

About this talk

Despite all the hype and enthusiasm surrounding social media, only a quarter of B2B companies have a strategy in place to utilise the various tools and techniques – according to B2B Marketing’s Social Media Benchmarking Report. This two-part webinar examines the findings of this exclusive report in more detail, examining key trends and challenges and then goes on to provide practical tips for the development of a B2B social media strategy. It will conclude with a Q&A discussion focusing on some of the issues raised. Topics for discussion: • Budget allocation to social media • Use of resources and allocation of responsibility • Selection of different social media platforms or channels • Setting objectives • Measurement and ROI • Use of technology.

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