Andrew Dalglish, director of Circle Research; and Paul Miller, head of digital at Cision
Despite all the hype and enthusiasm surrounding social media, only a quarter of B2B companies have a strategy in place to utilise the various tools and techniques – according to B2B Marketing’s Social Media Benchmarking Report.
This two-part webinar examines the findings of this exclusive report in more detail, examining key trends and challenges and then goes on to provide practical tips for the development of a B2B social media strategy. It will conclude with a Q&A discussion focusing on some of the issues raised.
Topics for discussion:
• Budget allocation to social media
• Use of resources and allocation of responsibility
• Selection of different social media platforms or channels
• Setting objectives
• Measurement and ROI
• Use of technology.