How to sync sales and marketing teams to deliver a better buyer experience

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Presented by

Lawrence Keltie - Account Executive at Showpad

About this talk

When sales and marketing aren't aligned, it poses a very real threat to your bottom line. The union of sales and marketing often isn't perfect. And for too long these two groups have operated desperately to diminishing results. But we're entering a new era, where prospective buyers expect more when they engage in a B2B transaction. This webinar, hosted in association with Showpad will show you: 1. What today's B2B buyers expect 2. The risks of sales and marketing misalignment 3. 5 practical ways to align your teams to deliver a better buyer experience. 4. How to empower sales with content that has value. 5. How can technology support this. This webinar will be led by Lawrence Keltie from Showpad. Lawrence works closely with sales and marketing leaders to enable greater revenue attainment, increase marketing's impact on sales, and drive quicker 'time to marketing' of new sales reps - recently working most closely with high growth tech companies in the UK. Lawrence brings in an array of knowledge and experience to help drive your business to the next level. The data we collect here will be used to manage your webinar booking and provide you with useful and relevant sources of B2B Marketing content. Your data will also be shared with B2B Marketing and Showpad who we are running this webinar in association with. For more information on how we manage your personal data please see our privacy policy below: https://www.b2bmarketing.net/en-gb/b2b-marketing-privacy-policy

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