Inside the mind of the B2B buyer

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Presented by

Richard Robinson, Industry Head – Business Markets, Google

About this talk

How are B2B buyers using the Internet in the purchase process? This webcast will provide tangible recommendations on how, where and when you can capture leads and maximum your ROI from marketing investment through better understanding your prospects online habits.

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This channel provides practical advice to help B2B marketers understand the rapidly evolving marketing landscape, and to make best use of new techniques and tools.