How does your CMO stack up? Leadership perspectives on marketing performance

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Presented by

Adam Needles - CEO of ANNUITAS

About this talk

How often have you seen marketing report outstanding results while business growth goals are not being met? When it comes to measuring marketing's impact on sales and revenue, stellar performance against KPI's doesn't always tell the whole story. ANNUITAS recently surveyed more than 200 business leaders across departments to classify marketing leaders by expertise and focus, and then asked business leaders across the organization to evaluate CMO performance. In other words, what does the rest of C-suite think of the decisions of a CMO? In this webinar, you will learn: - Why marketing success doesn't always align with business growth - The difference between a Brand focused and Revenue focused CMO - Whether the C-Suite is happy with marketing's KPI's and how they would change them - Why Revenue-focused CMO's are seen to be more successful than Brand-focused ones. Presenter information: Adam Needles is CEO of ANNUITAS. He is an expert in helping companies build buyer-driven perpetual demand generation programs and transform their lead-to-revenue processes to drive profitable revenue growth and build sustainable brands. Lauren has more than 24 years of B2B marketing experience, ignited by a passion for driving business outcomes with brands that are ready to define and deliver optimal buyer and customer-centric experiences. In her role as Chief Revenue Officer, Lauren helps marketing and sales leaders at enterprise organizations transform their demand marketing to drive profitable revenue growth and build sustainable brands. The data we collect here will be used to manage your webinar booking and provide you with useful and relevant sources of B2B Marketing content. Your data will also be shared with B2B Marketing and ANNUITAS who we are running this webinar in association with. For more information on how we manage your personal data please see our privacy policy below: https://www.b2bmarketing.net/en-gb/b2b-marketing-privacy-policy

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