Demand generation in a social B2B world

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Presented by

Mary Millar, global director of marketing, MardevDM2

About this talk

Whether you are new to social media or if you have been using social media for years, implementing demand generation strategies will help you deliver highly qualified prospects to sales. In this webcast, Mary Miller, global director of marketing from mardevdm2, will demonstrate how social media is directly impacting revenue and shortening sales cycles. Learn how to execute savvy lead-nurturing tactics that provide deep insight into the readiness and intent of your prospects/customers along with best practices to leverage social media for demand generation. Learn how to: - Get the best out of your social platforms - Use social media to manage brand reputation - Apply lead nurturing techniques - Develop a structured approach that measures success while generating a quantifiable ROI

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