How to align sales and marketing for the modern buyer

Presented by

Laura Kightlinger - Customer success director EMEA at Seismic Software

About this talk

The modern B2B buyer has great expectations and an unprecedented amount of options. They perform a majority of their research independently and if they do engage, they need value & insight delivered as quickly and seamlessly as possible. Anything less wastes their time, and time kills deals. How do sales and marketing teams come together to successfully address these challenges? Join this webinar, hosted by Seismic Software, to hear a panel of experts share their real-world experiences, including: 1. Which industry trends are creating the modern B2B buyer. 2. What the challenges are adapting to this change. 3. How to equip your sales team for continued success. 4. How to effectively measure the ROI from alignment. Speakers Laura Kightlinger is the director of customer success for EMEA at Seismic Software, where she is responsible for starting and scaling the customer success management team for the region, owning customer adoption and retention. Joel Harrison is the editor-in-chief of B2B Marketing, and one of its founders. Joel plays a strategic role in the company, focusing on the development of all B2B Marketing's content, products and services – including events, training, reports and the magazine. Matthew Norton - Director, Sales Excellence at Canon Europe Adam Sharp - CEO and Co-founder of CleverTouch Marketing Your personal data: The data we collect here will be used to manage your webinar booking, and provide you with useful and relevant sources of B2B Marketing content. Your data will also be shared with B2B Marketing and Seismic Software who we are running this webinar in association with. For more information on how we manage your personal data please see our privacy policy.

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