How to align sales and marketing for the modern buyer
Laura Kightlinger - Customer success director EMEA at Seismic Software
About this talk
The modern B2B buyer has great expectations and an unprecedented amount of options.
They perform a majority of their research independently and if they do engage, they need value & insight delivered as quickly and seamlessly as possible.
Anything less wastes their time, and time kills deals.
How do sales and marketing teams come together to successfully address these challenges?
Join this webinar, hosted by Seismic Software, to hear a panel of experts share their real-world experiences, including:
1. Which industry trends are creating the modern B2B buyer.
2. What the challenges are adapting to this change.
3. How to equip your sales team for continued success.
4. How to effectively measure the ROI from alignment.
Laura Kightlinger is the director of customer success for EMEA at Seismic Software, where she is responsible for starting and scaling the customer success management team for the region, owning customer adoption and retention.
Joel Harrison is the editor-in-chief of B2B Marketing, and one of its founders. Joel plays a strategic role in the company, focusing on the development of all B2B Marketing's content, products and services – including events, training, reports and the magazine.
Matthew Norton - Director, Sales Excellence at Canon Europe
Adam Sharp - CEO and Co-founder of CleverTouch Marketing
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