Putting people first in an automated world

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Presented by

Jennifer Bader- Act-On

About this talk

People buy from people. But with a huge reliance on marketing technology to deliver our marketing messages, the world has become cluttered with noise and this idea can be easily overlooked. Think about your own marketing for a moment, how personal are your customer touch points throughout their journey? In this webinar, in association with Act-On, you'll learn: 1. How to ensure you're personalising messages through the use of marketing automation 2. Why personalisation can improve engagement and campaign performance 3. How the right timing of your messages can boost engagement 4. How to maintain a personalised customer journey throughout the buying process. 5. What adaptive marketing is and why its the way forward The data we collect here will be used to manage your webinar booking and provide you with useful and relevant sources of B2B Marketing content. By registering for this webinar you specifically consent to us passing on your details to Act-On so that they can contact you by email or by telephone with details of marketing products that they provide. Your details will also be shared with B2B marketing. For more information on how we manage your personal data please see our privacy policy below: https://www.b2bmarketing.net/en-gb/b2b-marketing-privacy-policy

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