How to transform your channel marketing – A framework for channel growth

Presented by

Tom Perry - CEO at Sherpa Marketing and Mary-Anne Baldwin - Head of Content at B2B Marketing

About this talk

Channel Marketing is complex. And these complexities make channel growth extremely difficult. Many vendors aren’t sure where to start when looking at scaling their channel marketing. We have therefore used our 30 years of Channel experience to build an industry Channel Growth index and a framework with which to activate it. This provides an index against which Channel Vendors can assess themselves to gauge the maturity of their Channel marketing and identify areas in which they need to invest and build a business plan to enable growth. Join Sherpa CEO, Tom Perry as he discusses the framework, what it means for Channel Marketing and how the scores and results can be interpreted to enable vendors to scale their efforts and enhance the maturity of their Channel. In this webinar, you will learn: 1. Where to start with channel marketing and what next. 2. What the key ways are to enable channel growth. 3. What vendors can achieve by future proofing their channel strategies. 4. How the pillars of measurement are mapped against the maturity scale. 5. How companies can align their growth index results with the overall strategic goals of the business. Presenter: Tom Perry - CEO and founder of Sherpa Marketing Tom is a B2B marketing professional, specialising in channel marketing, who has spent the past 25 years working with some of the world’s largest and fastest growing technology companies. He is a pioneer of Channel ABM, bringing together Marketing Strategy, Demand Generation, Content, Paid Traffic, PPC & SEO, Social and Programmatic marketing. Your personal data: The data we collect here will be used to manage your webinar booking, and provide you with useful and relevant sources of B2B Marketing content. Your data will also be shared with B2B Marketing and Sherpa Marketing who are sponsoring this webinar. For more information on how we manage your personal data please see our privacy policy.

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