ABM in a box

Presented by

Kathryn Williams, Louise Mulgrew & Eliot Dempsey.

About this talk

Can you put ABM in a box? Are there numbered parts and a step-by-step instruction manual you can use to build an ABM campaign that will engage your target accounts every time? Hear first-hand from Louise Mulgrew, Senior Marketing Manager - New Business Acquisition, IRIS Software Group, Eliot Dempsey, Key Accounts, IRIS Software Group and Kathryn Williams, Customer Success Manager at Punch! who built and executed an ABM campaign in a box. Find out how they used disruptive creative, fuelled by data to generate a buzz that helped IRIS secure the important account(ant)s. Join this webinar to find out: • How to leverage ABM to engage your accounts with personalised marketing • How combining disruptive creative and insights helped IRIS engage accounts • What sales and marketing alignment can truly do Presented by: • Kathryn Williams - Customer Success Manager at Punch! • Louise Mulgrew - Senior Marketing Manager/New Business Acquisition at IRIS Software Group • Eliot Dempsey - Key Accounts at IRIS Software Group Your personal data: The data we collect here will be used to manage your webinar booking, and provide you with useful and relevant sources of B2B Marketing content. Your data will also be shared with B2B Marketing and Punch! who are sponsoring this webinar. For more information on how we manage your personal data please see our privacy policy. https://www.b2bmarketing.net/en-gb/b2b-marketing-privacy-policy
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