How to generate demand using B2B telemarketing

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Presented by

Niall Habba, MD of The Telemarketing Company

About this talk

Demand generation is one of the most exciting new themes in B2B marketing, creating new opportunities for marketers to generate ROI and work more productively with the sales function. But despite what the IT vendors may say, demand generation isn't all about technology - in this webcast, Niall Habba of The Telemarketing Company, explains the fundamental role that telemarketing plays in the process, and offers practical tips and guidance to help marketers leverage these emerging opportunities and new ways of working. Niall Habba, Managing Director of The Telemarketing Company, The UK’s biggest pure B2B telemarketing agency, explains how to use Telemarketing as an effective B2B channel. Focusing on practical tips and advice for sales and marketing professionals to help drive growth in a difficult economic climate.

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This channel provides practical advice to help B2B marketers understand the rapidly evolving marketing landscape, and to make best use of new techniques and tools.