Relevance rules – supercharging your connection with your audience

Presented by

Kirsty Dawe, Managing Director, Webeo

About this talk

As B2B marketers we all understand the power of personalisation and with 88% of us saying our clients expect a personalised experience how big is the gap between expectation and reality? Personalisation is eutopia but maximising the relevance of our campaigns today can build a powerful bridge between generic and true one to one, after all, what can we truly “personalise” in B2B at scale before we know our customer well? In this session, we’ll go back to basics on the power of making every touchpoint as relevant as possible from the first communication, driving the right prospects into the funnel more effectively by showing them you understand who they are. In this session we’ll cover: • Data and building insight • Segmentation • Using personas and creating relevance across channels as part of an integrated campaign • Tools and technology you can use to supercharge your journey to personalisation Your personal data: The data we collect here will be used to provide you with useful and relevant sources of B2B Marketing content. Your data will also be shared with Webeo who sponsored this session. For more information on how we manage your personal data please see our privacy policy.
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