Marketing orchestration: How to re-power your tech stack

Presented by

Nigel Arthur, VP growth, EMEA, Integrate

About this talk

We’re at an inflexion point in B2B marketing and in MarTech. The first-generation approach to “Modern Marketing” ­– powered by a collection of tools affectionately called your “MarTech Stack” – is running out of steam, piling up debt every day. As customer expectations increase and executives demand more accelerates, B2B teams are re-thinking their approach, shifting from the traditional Marketing Automation-centric effort to Marketing Orchestration. This evolved strategy offers CMOs, MOPs and digital demand leaders a unique ability to orchestrate data, systems, programs and experiences while adding new levels of intelligence, activation and alignment with your customers and target accounts. In this 30-minute session, you’ll gain a fresh perspective on how you and your revenue generation team can deliver new levels of business outcomes, including how to: • Advance (or skip) 1st-generation marketing automation to apply a market-leading orchestration strategy • Take the complexity and tension out of your buyer-seller relationship, process and effort • Move from MarTech Stack logo collecting to customer and revenue obsession • Integrate your marketing efforts by unifying existing systems, data, people and processes • Increase data quality to fuel your programs, performance, and sales and marketing productivity • Deliver better business outcomes through streamlined pipeline and revenue generation Your personal data: The data we collect here will be used to provide you with useful and relevant sources of B2B Marketing content. Your data will also be shared with Integrate who sponsored this session. For more information on how we manage your personal data please see our privacy policy.
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